OUR DEMOGRAPHIC

 

Our attendees are trendsetters, financially savvy, image conscious and social:

  • Socially active in community

  • NY, NJ, PA and DC based

  • $75k median income

  • 42% are ages 21 - 34 (Millennials)

  • 87% are women of color


CL6I8252.jpg

 

BUYING

 

POWER


+$1.2 TRILLION SPENT ANNUALLY SPENT MONEY ON:

  • AUTOMOBILES - Buys more than 50% of cars and influences over 80% of purchasing decisions

  • HAIR AND BEAUTY - Spends 85.8% more than any other group combined

  • HEALTH AND WELLNESS - Spends 44% of their income in this sector

  • SMARTPHONES AND TECHNOLOGY - 71% Buys smartphones and electronics

  • APPAREL & SHOES - Spends $7 billion annually

- Nielsen x Essence Magazine, 2013 + 2015 - Goldman Sachs, 2012