ABOUT THE FOUNDER
The idea of this revolutionary beauty brand came to the mind of a young black woman, who is a professional makeup artist and natural hair enthusiast, that has voluntarily spent the majority of her life working with other young women. From countless years spent on cheerleading teams to joining a public service sorority and mentoring younger girls, all my life I've been surrounded by girls and women always working together for a good cause whether it is gaining a new stunt skill and perfecting a cheer routine or doing their parts in running a collegiate chapter and serving the community.
Throughout my journey in beauty, starting from skincare to makeup to natural hair care, I grew to become a source of information and advice for my peers and teach many women how to enhance their beauty, and express themselves, through makeup and how to care for, and style, their natural hair. Growing through the beauty journey, it became apparent that the majority of the beauty industry is self-fulfilling and superficial. Though a lot of mainstream brands serve a functional purpose, they lacked substance and integrity with watered-down products. I want to bring a bigger meaning to cosmetics and alter the superficial perception it possesses. I desire to bring quality, effective, clean and sustainable products to the people while serving a deeper, and more fulfilling, purpose to the world, whether it’s for the environment, the people, or animals.
Cosmetics is deemed "superficial" but is an integral part of the human life and experience. It keeps us clean and healthy and improves appearance and confidence. With a degree in Chemical Engineering, the idea is to combine my passions: cosmetic science and service in order to take my other passion, beauty, to a higher level with the direct mission to give back, inspire and have the potential to impact the world.
Tonic Essentials is a beauty & lifestyle brand dedicated to being a resource of inspiration and enhancement by providing quality-grade products. We provide care products (cosmetics) for hair and skin that are naturally-derived, clean, and sustainable. We aim to use our platform and carefully formulated products to help solve problems, encourage love and compassion for oneself and others, and inspire change. While we know that it is impossible to control everything (and that there is beauty in that) we can grab hold of what we can control and be inspired to dream, create, and make a positive difference. Tonic Essentials is dedicated to invigorating women and men physically (self-hygiene and health), mentally (self-improvement and inspiration) as well as morally (self-honor, humility and compassion) with essential products. We believe that people should have impactful and naturally-derived products, they don’t have to compromise for, from a company that aims to align with their goals of mental, physical, and spiritual self-improvement. We target a range of concerns such as blemish-prone, oily, dry and normal skin types with products that are effective and naturally-derived. From quality herbs, oils, butters, and extracts, our tonic essentials provide nice scent and feel in order to achieve clear, smooth, hydrated and healthy looking (and feeling) skin as well as healthy, strong, smooth, and thriving hair from a brand that has increasing initiatives as well as invigorating care products.
The ultra moisturizing and nutritious Herbal Butter is uniquely formulated with the perfect combination of rich and natural butters, oils, essential oils, and vitamin-rich botanical extracts. The Aloe Vera and Glycerin attract moisture to the surface while Shea Butter, Illipe Butter, Grape Seed Oil, Jamaican Black Castor Oil deeply penetrate the skin and take along with them botanical extracts of sage, green tea, rosemary, calendula, rose petals, and more! All ingredients have non-comedogenic, anti-inflammatory and vitamin-rich properties so you can be sure to drench your entire body in this butter - from scalp to feet - and see magnificent results in your hair and skin health. Customers rave about how they FEEL the Herbal Butter working on their skin as it dramatically improves dry and cracked feet.
KEY INGREDIENTS + THEIR BENEFITS
Butyrospermum parkii (Shea) Butter, Mangifera indica (Mango) Seed Butter, Aloe Barbadensis Leaf (Aloe Vera) Juice, Avocado Butter, Garcinia Indica (Kokum) Seed Butter, Vitis Vinifera (Grape) Seed Oil, Oryza Sativa (Rice) Bran Oil, Amygdalus Dulcis (Sweet Almond) Oil, Glyceryl Stearate, Theobroma Cacao (Cocoa) Seed Butter, Shorea Stenoptera (Illipe) Butter, Glycerin, Tucuma Seed Butter, Simmondsia Chinensis (Jojoba) Seed Oil, Rosa Mosqueta (Rose Hip) Seed Oil, (sustainably-sourced) Cera Alba, Tocopheryl Acetate (Vitamin E) Oil, Ricinus Communis (Jamaican Black Castor) Oil, (phthalate-free) Fragrance, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Astrocaryum Murumuru Butter, Gluconolactone, Sodium Benzoate, Pelargonium graveolens (Geranium) Oil, Cananga Odorata (Ylang Ylang) Oil, Cymbopogon Schoenanthus (Lemongrass) Oil, Mentha Piperita (Peppermint) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Rosa Canina (Rose Flower) Extract, Camellia Sinensis (Green Tea) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Calendula Officinalis Flower Extract, ꜛcitral, ꜛlimonene, ꜛcitronellol, ꜛgeraniol, ꜛlinalool. ꜛOccurs naturally in essential oils